Professor Kobby Mensah, an Associate Professor at the University of Ghana Business School (UGBS), has been appointed as the Chief Executive Officer (CEO) of the Ghana Tourism Development Company Limited. The Ghana Tourism Development Company Limited (GTDC) is mandated to promote and mobilise resources for investment in tourism undertakings and services and seek equity participation in joint ventures with Ghanaians as well as foreign concerns and individuals in tourism development projects.
It also aims at providing financial and technical assistance for small businesses in the tourism industry and improve the efficiency and level of their services and to carry on any other business which may conveniently render profitable the operations of the Company or enhance the property values or rights of the Company.
About Professor Kobby Mensah
Born and bred in Takoradi in the Western Region of Ghana. Dr. Kobby Mensah had his basic education at St. Peters Primary School in Takoradi and went to St. Augustine’s College in Cape Coast. He continued his education at IPS which is now known as UPSA. Kobby Mensah obtained his PhD in Journalism from the University of Sheffield, United Kingdom, and holds an MSc in International Marketing from the Sheffield Hallam University, United Kingdom.
From there, he worked with Student and Youth Travel Organization (SYTO) as their marketing manager and then they transferred me to South Africa.
Kobby Mensah is currently a Senior Lecture at the University of Ghana Business School. He is a Chartered Marketer (CIM, UK).
He is a research oriented academic who believes in evidence-led, hands-on, and collaborative teaching and research. Dr. Kobby is the editor of the book ‘Political Marketing and Management in Ghana: A New Architecture,’ published by Palgrave MacMillan, United Kingdom.
He is a leading expert in Political Marketing in Africa and has been responsible for the growing interest in the field in Ghana. He is a prominent voice globally on creating awareness of Africa’s emergence in the political marketing space. His opinion is engaged by local and international media such as the BBC, Financial Times (FT), DW and SABC amongst other news brands.
Dr. Kobby is also one of the leading academic voices in Tourism, with recent participation as speaker on digital tourism at the African Tourism Leadership Forum (ATLF) and Ghana Economic Forum in Accra. He serves as a key resource for Brand South Africa offering insight on Pan African brand identity.
His competencies include general communications and campaign management, social media development and their conversion from on-line to on-the-ground engagement and measurement, media relations, event planning, and customer services team development and management.
Kobby Mensah’s professional achievements include marketing campaign development, streamlining organisational procedures in line with corporate brand identity.
By: Kwame Dadzie
