The National Disaster Management Organisation (NADMO) and Zoomlion Ghana Limited have launched a 12-week nationwide flood awareness campaign aimed at promoting responsible waste disposal and reducing the impact of flooding during the rainy season. This initiative, titled “No Do No Do,” seeks to educate the public about the dangers of indiscriminate waste disposal, particularly the practice of dumping refuse into drains and waterways. Authorities state that this remains a significant contributor to flooding across the country.
During the launch event in Accra on Tuesday, June 2, the Greater Accra Regional Director of NADMO, Dennis Adjannor Nartey, highlighted the persistent challenges posed by blocked waterways and poor drainage systems. He noted that these issues continue to claim lives, destroy property, and disrupt livelihoods whenever heavy rains occur.
According to him, flooding should not be viewed as an unavoidable natural disaster but rather as a preventable challenge that requires collective action from government institutions, private sector organisations and local communities. “Flooding is not a natural disaster. It is a challenge we can solve when government, the private sector and communities work together,” Mr. Nartey stated, stressing the need for a coordinated national response to the problem.
He explained that the partnership between NADMO and Zoomlion will combine technology, community engagement and practical interventions to tackle the root causes of flooding. Key activities under the campaign, he disclosed, will include drain desilting, community sensitisation, public education and the strengthening of early warning systems.
Mr. Nartey used the opportunity to urge Ghanaians, institutions and community leaders to embrace the “No Do No Do” message and make responsible waste disposal a daily habit. He maintained that preventing floods required a collective commitment to protecting drains, safeguarding communities and preserving lives and property.
The General Manager of Governmental Affairs, Strategic Partnerships, Corporate Affairs, Media and Brands department at Zoomlion Ghana Limited, Ms. Emma Adwoa Appiah Osei-Duah, said the campaign carries a simple but powerful message aimed at changing public behaviour and encouraging environmental responsibility.
She lamented that Ghana continues to suffer preventable losses each rainy season as drains and waterways become clogged with waste. Ms. Osei‑Duah stressed that sustainable flood prevention begins with individual responsibility, underscoring the vital role residents play in keeping their surroundings clean and ensuring drainage channels remain unobstructed.
She highlighted Zoomlion’s extensive expertise in waste management, combined with NADMO’s mandate in disaster preparedness and response, as a strong foundation for a nationwide campaign aimed at driving lasting behavioural change. The initiative will feature intensive public education, stakeholder engagement, community outreach, and clean‑up exercises in flood‑prone areas across the country. Organisers believe these efforts will deepen public awareness of the link between poor sanitation and recurring floods.
Source: Bernard Ralph Adams
