The Ghana Independent Broadcasters Association (GIBA) has urged the National Communications Authority (NCA) to reconsider its directive limiting the maximum transmission coverage radius for commercial FM stations to 45 kilometres. GIBA President Abdulai Awudu warned that the policy is already undermining broadcasters’ audience reach, advertising revenue, and overall competitiveness. “The decision is significantly affecting audience reach, market share, and revenue for many stations,” he stressed.
The NCA has explained that the measure is intended to reduce signal interference and create room for new frequencies, particularly in underserved communities nationwide. However, GIBA cautions that while the objective may be well-intentioned, the directive risks imposing additional financial strain on commercial broadcasters already grappling with rising operational costs and intensifying digital competition. “We believe the policy, if not reviewed, could hurt the broadcasting industry and weaken the sustainability of many commercial radio stations,” Mr. Awudu added.
The association is therefore urging regulators and industry stakeholders to engage further on the matter to ensure a balance between technical regulation and broadcasters’ commercial viability.
Source: Myjoyonline.com